In recent years it has become more and more common to acquire Russ tunes in either Russ or evan russebuss. Russ buses have a "cover-name" that is released prior to the "concept" is coming.
It is common to drop the alias already 10/11 months before graduation time really starts. Competition for the russe track, which will be "Song of the Year", has also been great.
Some pay many thousands of dollars for people to create song for them. Some pay up to 40,000 dollars to get her own russ track.
Popular russ Track-makers: